Most news broadcasts are fitted some exciting yet important and authoritative audio that people instantly connects with watching the news, also once the presenter does start talking there are previous stories that would have been covered on the green screen behind her. I assume this is to make it not as boring and making it more engaging overall.
On the 60 second news broadcast I watched, Sam Naz was the selected news reader for this time, she is 26yr old female that began her career in BBC in 2003. A news reader, also knows as a news presenter or news caster is a person which presents the news on the television, radio or internet, some of which are also journalists, working with others in the collection of news material and may also provide a commentary during the programme. They mostly work at the studio in front of the camera or in some cases present the news in other locations to report a major news event. Ideal skills for a newsreader are as follows; be an effective communicator, have the ability to process more complicated English language, prepared to take and volunteering opportunity to gain extra experience, have a clearly visible passion for news reporting, be extra enthusiastic and professional at all times, you may also need the ability to be a strong team player in the fast live environment.
Negativity - These are always rated above ‘Positive’ stories (Royal weddings, celebrations etc.)
e.g. ‘Five people die after car goes off pier into sea’ – Eastern Daily Press.
e.g. ‘Five people die after car goes off pier into sea’ – Eastern Daily Press.
Closeness to home - Audiences supposedly relate more to the stories that are close to them geographically.
e.g. ‘Have your say on shaping region’s treasure for the next two decades’ “Maintaining the Broads” – Eastern Daily Press.
Recency - Newspapers are very competitive about breaking news – about revealing stories as they happen.
e.g.
Currency - Almost a complete opposite to ‘Recency’, In that stories that have been in the public eye for some time already are deemed valuable. For example; a murder of a child may run for weeks and weeks even if nothing new really happens or arises.
Continuity - These stories have a high value when the story breaks in the news therefore making the audience want to tune in everyday to keep update of what is going on. Events that have an ongoing narrative such as a war or sports event that have a continuing impact on the audience.
Uniqueness - A story or given a unique headline of which pursues an unusual event. ‘Norfolk Man Marries Dog’ would be gain news values in this respect as it covers a unique or unusual event.
Simplicity - Some people prefer these stories over others that are harder to follow and hard to understand. Stories or events that are easy to explain and understand, for example; ‘Cat stuck up tree’
Personality - Stories that are that are about a particular person, this is because they are presented from a ‘human interest’ angle, particularly if they involve a well known person. Lots of people say that this value has been distorted through the years and that news organisations over-rate these personality stories, especially those that involve celebrities. “Katie price goes to the beach”.
Expectedness - This is whether the story or event matches the expectations of an audience or the news organisation, or includes what was expected to happen. If a news story that is being covered conforms to the prediction of the news organisation then it will have a high value for expectedness.
Elite Nations or People - These are any stories that cover an important, powerful nation that has greater news values than a story which covers a less important nation, this is the same for people aswell.
Exclusivity - If only one newspaper or news programme is covering a breaking story then it will get scored a very high score in this topic. The UK Sunday papers are very fond of exclusives, and will often break a story than no one else has.
Size - The bigger the impact of the story, the more people it affects. The more money/resources it involves, the higher its value, this is know as ‘Threshold’
The main story in this broadcast is 'Adam Johnson' sent to trial for sexual assault against a child but denies all accusations. Adam Johnson is quite obviously the main focus in this coverage as the story is aimed at him. Other people that are featured in this is the press and camera crew from other media companies trying to get information and recordings or Adam leaving the trial, this emphasises the importance of the story as we can see more people trying to cover it, this would get a high value in the size new value section. Adam Johnson is represented as a bad person in this story with a heavy guilty conscience, this is done by showing him isolated form everyone else and being pestered by lots of people wanting to know his side of the story, the news wants him to look guilty so they use dialogue and camera shots to make this seem true as possible. I felt like I truly believed this story and agreed with what they were saying about the case as they are more reporters covering the same story making it more trustworthy. There wasn't really any structure to the news broadcast however it did seem like they ordered the stories to most important to least, obviously the story regarding a celebrity would be first on screen.
Bias through photos or captions can make a person look bad , silly or sick etc. Newspapers and editors try to capture these moments to make people think less of them or vice versa; for example the photo of Ed Milliband eating a bacon roll, this photo makes him seem not powerful at all and pretty stupid considering his job however this is not the case, it is just through media people make this judgment. Bias through names and titles is quite common where the editors try to make people sound more bad than they actually are;for example and "ex-con man" which was actually referred to a man that served time 20 years ago for a minor criminal offense. Lastly Bias of the use of language is sometimes common as people can be influenced by the use of negative or positive words giving across a certain connotation, News readers can also often put on a tone in their voice when saying specific words; for example the seaside fights between the mods and rockers in Clacton, the news reports were labelling them as if they were animals and blowing everything out of proportion causing media amplification. "Vermin" "louts" "Animals".
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